# SWAG #COOL #TOPBRAND First issue of the top brand on the moment

The idea which lies beneath is to mix and match the great tradition with a sense of detachment and revolution of the new millennium (his inspirations come from Yves Saint Laurent, Coco Chanel and Walter Albini amongst the other). Its first collections are favourably welcomed by buyers and international press thanks to their inner iconoclastic and celebrative spirit. In addition to this MSGM and Massimo Giorgetti are celebrated as one of the best revelation of the year 2010 by “Who’s on next” contest sponsored by Vogue Italia.